Our labs in Culver City and Dallas are equipped with advanced rigs, user stations, dev kits, VR centers, and versatile focus group rooms, ensuring deep insight into your audience’s play behavior.
30 State of the Art User Stations
1 VR Center, 2 Mock Living Rooms
1 Focus Group Room
Advanced UXR Innovation Hub
30 State of the Art User Stations
1 VR Center, 2 Mock Living Rooms
1 Focus Group Room
Advanced UXR Innovation Hub
20 State of the Art User Stations
1 VR Center, 1 Mock Living Room
2 Focus Group Rooms
Advanced UXR Innovation Hub
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We apply incisive research at every stage of development and have created unique methods, datasets, and communities to help our clients continuously evolve the meaning of play.
Each facility has its own private viewing room, fully stocked amenities, and traditional “one-way” focus group mirrors.
Stream up to 40 PCs via a private secured link. Each stream supports up to 6 screens via a 2×3 layout. Local recordings are also made for post-play analysis.
Especially important for UX research and asset testing. Use eye tracking to better understand gaze paths and areas of interest to optimize user interfaces and asset attention-getting effectiveness.
Our 360-degree camera system delivers unparalleled resolution and sound, with smart focus and live streaming capabilities for crystal-clear group communication.
Remote stakeholders can watch every part of the focus group and playtest live through our secure platforms. Direct chat with our on-site backroom analysts. Relay messages to the moderator instantly.
